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Raquel Bruno Of Thrive with Drive: Second Chapters; How I Reinvented Myself In The Second Chapter Of My Life

Many successful people reinvented themselves in a later period in their lives. Jeff Bezos worked on Wall Street before he reinvented himself and started Amazon. Sara Blakely sold office supplies before she started Spanx. Dwayne “The Rock” Johnson was a WWE wrestler before he became a successful actor and filmmaker. Arnold Schwarzenegger went from a bodybuilder, to an actor to a Governor. McDonald’s founder Ray Kroc was a milkshake-device salesman before starting the McDonald’s franchise in his 50s.

How does one reinvent themselves? What hurdles have to be overcome to take life in a new direction? How do you overcome those challenges? How do you ignore the naysayers? How do you push through the paralyzing fear?

In this series called “
Second Chapters; How I Reinvented Myself In The Second Chapter Of My Life “ we are interviewing successful people who reinvented themselves in a second chapter in life, to share their story and help empower others.

As a part of this interview series, I had the pleasure of interviewing
Raquel Bruno..

Raquel Bruno is an Emmy and Grammy-nominated TV and Film Producer with over three decades of experience working alongside A-list talent in the entertainment industry. After witnessing the shifting tides of Hollywood, she embarked on a powerful second chapter — becoming a certified Ikigai teacher and transformational coach. Today, Raquel helps women, creatives, and emerging leaders realign with their purpose, passion, and personal power through coaching, workshops, and speaking engagements via her company THRIVE WITH DRIVE.

Thank you so much for doing this with us! Before we start, our readers would love to “get to know you” a bit better. Can you tell us a bit about your childhood backstory?
I was raised in North Jersey to two jazz musicians who supported themselves as teachers as well. My uncles played with Frank Sinatra and other jazz musicians and I was practially raised in a recording studio when my parents made music. I had an amazing childhood surrounded by family, music and watching MTV when it first launched. That began my love of the industry.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?
Carpe Diem- Seize the Day because tomorrow isn’t guaranteed to anyone. Living in the present moment is how I choose to live my life: with my kids, producing a show or DJ’ing. Living in the moment with intent is the best way to live.

You have been blessed with much success. In your opinion, what are the top three qualities that you possess that have helped you accomplish so much? If you can, please share a story or example for each.
1-Have Integrity. There have been many times when something didn’t feel right in a production setting or standing up for someone on the team that should have been heard. When in doubt, always stand with your integrity. You can sleep better at night and you help raise the vibration on this planet.
2-Help The Next Generation Out: I was truly honored to have the best first bosses in the world at Nickelodeon. They treated me with respect and took the time to explain how the network functioned (not just from the department I was interning at). It helped tremendously in launching my career. I have honored that tradition by working as a mentor for interns and emerging talent at every place I have worked and I continue to do so at colleges to help shine a light on the path of the new generation.
3-Take Chances: I was incredibly lucky to be on the producing team that gave Lady Gaga her TV debut. We took a chance with her and need I say more?

Let’s now shift to the main part of our discussion about ‘Second Chapters’. Can you tell our readers about your career experience before your Second Chapter?
I spent over 15 years at Viacom working at Nickelodeon, TV Land, VH1 and MTV. I loved working at the various networks and helping to launch talent. Since then, I launched my own production and talent booking company: Drive Entertainment Group. Over the past 18 years we have been able to work on incredible projects from American Idol to documentaries such as Kings From Queens: the RUN DMC story.

Can you tell us about the specific trigger that made you decide that you were going to “take the plunge” and make your huge transition?
The next chapter is forming for the past year where I am helping creatives find their voice and align their purpose through the Japanese concept Ikigai. I am still a producer but this is another important element of my company called ‘Thrive With Drive’.
A few months ago I had a life-altering trip for work that really brought a dream come true. I had been dreaming of being on a river with a pagoda in the distance. Years ago, when I first had this vision/dream, I thought it was the trip to Thailand where I was producing Miss Universe and had booked Ne-Yo. That was an incredible trip and I loved being in that beautiful country. However, I continued to have that dream a few years later and I couldn’t quite place where it would bring me.
At the end of 2023, an amazing colleague and friend who I had worked with on all of the Disney Holiday Specials, Stephanie Heaston, asked me to jump on board to book Crunchyroll’s Anime Awards. It was a dream come true. Everything about Japan was exactly what I had envisioned it to be. The incredible food, the beautiful culture, the gorgeous Shinto temples and the honor of what the Japanese live by: Ikigai.
Ikigai is: what you love (your passion), what the world needs (your mission), what you are good at (your vocation), and what you can get paid for (your profession) (Thanks Wikipedia!). I felt that I had truly found my purpose the entire time I was working and exploring Japan.
While I was in Tokyo, I decided to take a few days to travel to Kyoto because I have always been pulled there. I decided to go on a night tour of Kyoto when I arrived via bullet train because I didn’t want to miss one minute of being in this glorious country. I met a few folks on the tour and just as I was getting to know my fellow travelers, we turned a corner… and there it was! THE pagoda that had been in my dreams all of these years. The pagoda I had seen in the distance on a hill in my vision. I knew that this trip was more than just a production for me. I knew this was an important journey for me to travel back to what was important to me. What was my life purpose? What was I supposed to do to help others? How could I make a difference?
This trip made me find MY authentic voice and was the beginning of recalibrating my purpose in what I do daily. I love production, but I also love helping others find what their passion and purpose is. Always trust your North Star and believe in your dreams the pagoda you envision, may take you on new adventures you never thought could come true!

What did you do to discover that you had a new skillset inside of you that you haven’t been maximizing? How did you find that and how did you ultimately overcome the barriers to help manifest those powers?
I realized that after a rough few years for our industry (pandemic, strikes, life transitions for folks), that I wasn’t alone in making some changes. I had also become a mom later in life and I knew that after trying to start a family for so long, I needed to invest time with those beautiful children I finally was able to have. That meant taking a long, hard look at my life to see what freedom I could find in my schedule along with helping so many incredible creatives I had the privilege of working side by side with.
They too were struggling so I wanted to create a community for colleagues to feel safe and vent. I did that through a group I created called ‘In The Mix’. It is a monthly zoom meet-up where I feature various speakers who speak to transformation and adversity in their journey.
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How are things going with this new initiative? We would love to hear some specific examples or stories.
I have created an Unlock Your Ikigai Workshop that I recently brought to a media company where I walked the staff through various exercises. Helping people find their balance and creativity again is my goal.

Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
I am incredibly grateful for my family, first and foremost, but also the community I have grown close too on the Twitch platform. Outside of being a mom and a producer, I am also a vinyl DJ and have been helping people through music for the past five years. I will also always thank my first bosses at Nickelodeon for the door they opened for me back in 1990.

Can you share the most interesting story that happened to you since you started in this new direction?
I have realized that many creatives will always need an outlet to share their passion. Whether it is baking, animation, knitting or DJ’ing, once a creative, always a creative. Since adding this new journey to my portfolio, I started a mastermind group of creatives over this past year. One woman in particular had never been a live producer. We started working together and she conquer her doubts and got her first job, producing live events. Helping creatives continue their journey and foster abundance is my number one goal.

Did you ever struggle with believing in yourself? If so, how did you overcome that limiting belief about yourself? Can you share a story or example?
As an entrepreneur you always have that nagging ‘rainy day’ scenario playing out in your head. Your job is to wake up, meditate, start a gratitude list and dig in. If you allow your ego and the outside noise to take over, it will win every time. I have spent the last year, undoing so much of the ‘burn and churn’ mentality we all go through, especially in production. Self-care, meditation and gratitude has helped me navigate this new world. The doubts show up but you greet them, thank them as your lessons and stay in alignment with your pupose.

In my own work I usually encourage my clients to ask for support before they embark on something new. How did you create your support system before you moved to your new chapter?
I created a support system by leaning in to friends and family who were always there but I stubbornly said ‘I could do this myself’. I no longer believe that. As humans, we always need our community of trustworthy friends that we can have short-hand with. I couldn’t DJ without some friends, create a new business without colleagues or produce a film without my fellow creatives. We all need to lift each other up.

Starting a new chapter usually means getting out of your comfort zone, how did you do that? Can you share a story or example of that?
One ability I have always had, is to sense when the wind of change was coming. Since the pandemic I knew that things were starting to shift and I had to keep reinventing and thinking of new ways to stay involved in the industry I love. You will never hear me say that ‘it is above my pay grade’ or ‘I don’t do that job anymore’. If you can be in service of a job, production or career or someone starting out, then you jump in and help. It is the best way to honor your own history.

What are your “5 things I wish someone told me before I started” and why?
1 . Your sensitivity is not a hindrance! I have been told many times that I ‘took things too personally’. I now realize that it is my super power and I can read the room when it comes to talent.
2 . Save more money than you spend. Luckily I did know this one before because my parents did teach me the value of the dollar. I also started babysitting at 11 so I always loved earning money. Saving and investing (whether real estate or other), is truly important. Especially for women. We need more women to understand their value!
3 . Don’t listen to what others say! One thing people love to do is give their opinion- sometimes when it isn’t warranted. So many times, you have to take constructive feedback and leave the rest behind.
4 . Take the vacation! I used to joke around and say that our European friends have it right! They work to live, not live to work. We take too many ‘working vacations’ and sometimes taking earned time off is discouraged. We need to create a work culture where time off is supported and embraced. Too many get burned out and it is time for a change.
5 . Tap Into Your Inner Kid (a Thrive With Drive note from 10 Golden Rules To Staying Creative!): I am a recovering workaholic… no really! I had the cell phone attached at the dinner table, when I was DJ’ing- anytime where I could finally relax and ‘play’. It took a long time to finally put the phone down and be in the moment with family/friends. I also used to think that if you weren’t working, you weren’t delivering. I have now realized that staying curious and playing as we did as kids, is a foundational part of growing our souls… and not just for work! It helps us stay grounded and excited for any project we take on.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?
I would ask that people volunteer their time more and help their fellow colleagues and souls (animals included). We always have something to contribute on this planet!

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them. 🙂
Absolutely! I have always followed and been in awe of Richard Branson. I had the chance to work with his record label, Virgin, when I was at MTV and I love flying his airlines! (Bring Virgin America back!!) In all honesty, his risk-taking and creativity is so inspiring that I hope to have even a quarter of his adventures!

How can our readers further follow your work online?
I have started writing a book called Copper Rules which is based on life lessons we learned from our beloved dog who we recently lost. You can also find us on IG @raquellovesdrive or if you love ’80s and house music at twitch.tv/DJAviva

How can our readers further follow your work online?
I am in the middle of writing a book dedicated to my beloved dog, Copper, who taught us so much in his short 12 years. Follow me for Copper Rules but also you can find me @raquellovesdrive on IG or https://driveentertainmentgroup.com/

Thank you so much for sharing these important insights. We wish you continued success and good health!